ICEBERG, RIGHT AHEAD!
Aston Martin is building an SUV. That statement would likely confuse and upset past owners of the 108-year-old British company. Utility is anathema to an Aston Martin, they’d scoff. They’d wax poetic about beauty, grace, passion, and performance, then casually slip in that the company has a Royal Warrant of Appointment from His Royal Highness Prince Charles Philip Arthur George, Prince of Wales, Knight of the Garter … Knight Grand Cross of the Order of the Bath, Order of Merit … Earl of Chester, Duke of Cornwall, Duke of Rothesay, Earl of Carrick, Baron of Renfrew, Lord of the Isles, and Prince and Great Steward of Scotland. Far less impressive than that title is the storied brand’s seven bankruptcies. Keeping the HMS Aston away from an eighth iceberg is why the…